The Future Images of the Sport-themed Restaurant—A Study on the Perspective of Consumer Purchase Intention

碩士 === 淡江大學 === 未來學研究所碩士班 === 103 === In recent years as the various sports are popular in Taiwan, these sports led to the gradual rise of the domestic sports industry. Sport-themed restaurant is quite unique in the sports serviced industry, now the marketing tactics of restaurant industry is more a...

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Bibliographic Details
Main Authors: Chi-Han Yang, 楊奇翰
Other Authors: 陳瑞貴
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/q7nx8n