A Study on Brand Strategy:The Case Study of UNIQLO
碩士 === 淡江大學 === 亞洲研究所碩士班 === 103 === In the epoch of globalization, enterprise must develop a competitive brand strategy effectively. Only through brands continuously create unique, highlight the features and differences on products, pursue continuous improvement, thus can stand out among the comp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3kyj8v |