A Study of Consumers'' Purchase Intention Towards Generic Products
碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 103 === The fast-growing sale of generic products in recent years has gained a stronger product knowledge for consumers, which generic products have increasingly influenced on the public’s consumption patterns. This research was looking into whether the socio-eco...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57281504992610688494 |