The Studies of Marketing Strategy in Taiwan’sPineapple Cake Industry-A Case of SunnyHills Company

碩士 === 淡江大學 === 國際行銷碩士在職專班 === 103 === The bread and cake products in Chinese food culture have taken an influential role. Nowadays because of the increasing growth of the tourist industry, the market for bakery gift bags also increased tremendously. In this competitive market in order to outshine t...

Full description

Bibliographic Details
Main Authors: Cheng-Ping Pai, 白正平
Other Authors: 林江峰
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/4k659d