From Word-of-Mouth Marketing to Brand Construction-A Case Study of M company
碩士 === 淡江大學 === 國際行銷碩士在職專班 === 103 === With the economic development and the rise of the consumer''s consciousness in recent years, Cosmetics products are not luxury and have become one of the indispensable things in daily life. There are many brands at home and from abroad and it...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9fpc8m |