Effect of Product Innovation, Supplier Relationship, Brand Equity, Service Quality to the Performance of Corporation – A Study on the Lion Travel Service Corporation

碩士 === 淡江大學 === 會計學系碩士在職專班 === 103 === According to the December 2013 statistics from Ministry of Transportation and Communications, there were more than 2,500 registered travel service companies in Taiwan. With so many companies in the market, competition is fierce. Therefore, remaining competitive...

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Bibliographic Details
Main Authors: Ming-Feng Lee, 李明峰
Other Authors: Ku-Jun Lin
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/cy329a