A Study of the Effect of Brand of Country-of-Origin and Word-of- Mouth on Purchase Intention for Smart Phone: Ethnocentrism asModerating Variable
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 103 === A company’s brand represents trust, reliability, product skill, quality control, service and an appealing price. These elements are what make up a brand and earn customers’ trust. When a brand creates value to customers,customers will have a complete and posi...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wbxssn |