How to Use Web Keywords Searching to Promote and Assess the Performance of Government Policies

碩士 === 淡江大學 === 國際企業學系碩士班 === 103 === Nowadays, the marketing strategies are not only used for the corporates but also for the government. When the government promotes the policies, it gradually needs softly methods to influence citizens’ behaviors such as persuasion, instead of the compulsive imple...

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Bibliographic Details
Main Authors: Wei-Han Hsu, 許媁涵
Other Authors: 黃哲盛
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/4n4jkm