A Research of the effect of Facial Attractiveness of sales, Persuasive Strategy and Consumer Personality on Impulsive Buying Behavior-A case study of clothes industry
碩士 === 淡江大學 === 國際企業學系碩士班 === 103 === Clothes industry with more and more foreign brands entered or many own brand stores set up recently. It more competitive that we can see. While consumer impulse buying phenomenon is particularly prevalent in the retail industry. In this research, we present...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32v48c |