A Study of the Impact of Perceived Value on the Usage Intention of Mobile Shopping
碩士 === 淡江大學 === 國際企業學系碩士班 === 103 === As the popularity of m-commerce services has grown, many people rely on mobile devices. Everyone has been gradually changing consumption patterns, so mobile shopping is predicted for future action a major trend in shopping pipeline. And want to make the shopping...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99777971582652842089 |