The Effect of sales promotion cognition on consumer’s purchasing intention—the moderating effect of brand evaluation, brand familiarity, and distribution channel characteristic
碩士 === 淡江大學 === 企業管理學系碩士班 === 103 === Sales promotion an important influential factor that may increase consumer’s purchasing intention. The primary purpose of this study was to examine the association between sales promotion cognition and consumer’s purchasing intention. This study also investigate...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/623e4e |