The Trade-off among Online, Offline, and O2O Business Models : From the Perspective of Product Characteristics

碩士 === 淡江大學 === 企業管理學系碩士班 === 103 === The advancement of information technology has resulted in the era of Internet, and the development of electronic commerce has great prospect for our society. The electronic commerce is not only speeding up the delivery of customer information, but also changin...

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Bibliographic Details
Main Authors: Chia-Ping Chang, 張家萍
Other Authors: Chu-Ching Wang 王居卿
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/11116363192611574237