The Study of the Micro-film Advertisment Effects: The Case of Sakura in Taiwan

碩士 === 淡江大學 === 大眾傳播學系碩士班 === 103 === As the Internet becomes more universal and the mobile devices become more popular, makes human’s behavior change. On marketers, the produce programs have to change, too. Because of the consumers would not like to be overloaded by selling pitches through TV...

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Bibliographic Details
Main Authors: Wan-Chen Sie, 謝宛真
Other Authors: Jenn-Jia Huang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/765bzr