Consumer Behaviors toward Amway's products in Taiwan

碩士 === 國立臺北科技大學 === 技術及職業教育研究所 === 103 === In the globalization era, with the excellent performance, the direct selling industry have not only shaken off the negative image of pyramid schemes, but also successfully proven itself to be an innovative, formidable marketing channel. The purpose of this...

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Bibliographic Details
Main Authors: Nguyen Hong Le, 阮虹莉
Other Authors: Lin feng Yi
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/pf7w23