| Summary: | 碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 103 === The gorgeous brand image will make customer perceived their value, and customer will share with thie expericnes on the internet community or social media, it will leads a lot of great marketing effect. Otherwise, it may also lead bad or worst influence. Therefore, product of brands imagine in this study is our main issue. Perceived Value is the worth that a product or service has in the mind of the customer. When the customer perceived value increase, the customer repurchases goods intension will raise. In this study, we are observe from the customers view to know the brand imagine and perceived value influences. Thereby allowing consumers to repurchase products again. Moreover, this study will investigate the effects of brand image and perceived value to customer satisfaction and repurchase intention, to test that whether customer satisfation is intermediary effect or not will influence between brand imagine and customer satisfaction or in this study.
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