A Study on Brand Strategy, Click-and-Mortar, Brand Community and Brand performance.-An Empiricial Investigaton of the Smartphones
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 103 === In 2007, the C.E.O. of Apple Inc., Steve Jobs launched a product-iPhone. iPhone redefines the meaning of phone and changes consumers’ behavior of using phones. In addition, Apple Inc. brings us to a new era of “smartphone”and it becomes the most valuable bran...
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| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2qchjm |