A Study on Brand Image, Conformity Behavior, Perceived Value and Purchasing Intention – An Empirical Investigation of the Sports Brands
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 103 === With the information and communication technology industry advances, the relationship between Internet and life becomes more and more closely. Nowadays, more and more enterprises not only use official website but also use social network site to communicate wi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/7wk6j2 |