A Study on Brand Strategy, Brand Awareness,Brand Trustand Brand Performance –The Case of Financial Industry
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 103 === With the changing times, the global financial industry continued to transform. In order to cope with the impact of internationalization and liberalization,and solvethe problem about the number of financial institutions, the ROCgovernment successively implemen...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/2p7566 |