The Study of Individual and Situational Factors to FUBI Affects
博士 === 國立臺北科技大學 === 管理學院管理博士班 === 103 === Previous researches have found that both individual and situational factors made influences on buyer’s behaviors. The “felt urge to buy impulsively, FUBI” is a desired psychology of purchasing product by urges, and it was often elicited by situational stimul...
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| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2662m4 |