Factors affecting Taiwanese customer involvement in Fast Fashion
碩士 === 國立臺北科技大學 === 管理國際學生碩士專班 (IMBA) === 103 === In nature, fast fashion is unpredictable. There is lack of research and knowledge in fast fashion consumer behaviors both in academic and marketing area. This research investigates how customer involvement is influenced by marketing strategies (prici...
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v57uyn |