Brand, R&D, Internationalization and Value Creation-An Empirical Study of Taiwan's SMEs

• Main Authors: Yan-Chen Ye, 葉彥辰
• Other Authors: Jwu-Rong Lin
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/60207964333871931031

碩士 === 東海大學 === 國際經營與貿易學系 === 103 === This paper estimates the impact of brand revenue, globalization, and R&D investment for Taiwan’s small and medium-sized enterprises (SMEs). Empirical data includes 104,394 SMEs from the industry, commerce and service census data report of 2011. The findings are as follows: (1) Brand revenue and R&D investment have shown an inverted U shape relation with value creation, and the effect of the latter is greater than the former. (2) Foreign investment and export expansion have shown positive impacts on value creation, but have diminishing marginal benefits. (3) Operating digitalization has not shown a significant effect on Taiwan’s SMEs. (4) In sum, the smile curve of Taiwan’s SMEs exhibits an asymmetric curve.