The Study of the O2O Business Model of Catering Service: Using Online Food Ordering & Deliver as an Example
碩士 === 東海大學 === 企業管理學系碩士班 === 103 === As a result of the rise of Groupon, the Online to Offline (O2O) commerce has been seen as the new opportunity to the offline companies, especially catering service. O2O is a combination of the physical channels and virtual channels. Through the O2O, a company co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cd7v28 |