The related research of enterprise imag, customer experience and loyalty-take Merida enterprise impels bicycle Lohas activities as an example

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 103 === This research is based on these three variables, “the enterprise image”, “Lohas characteristic” and customer experience that relatively influence each other. In addition to understand the Merida enterprise impels the Lohas enterprise image of the present s...

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Bibliographic Details
Main Authors: Chang, Jui-Yun, 張瑞雲
Other Authors: Chen, Chao-Chien
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/42uhde