Turn bad into good: A study on the mechanism of transforming customer complaints into service innovation in the hospitality industry
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 103 === In hospitality industry, sustaining service innovation is an essential means to maintain competitive advantage and expand current markets. And the useful innovation should be able to meet customers’ demand. But it is difficult for service providers to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j3bpen |