The Effect of the Green Service Innovation, Corporate Social Responsibility and Public Welfare Value on Green Brand Identification

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 103 === In order to face with growing competitive pressure and environmental awareness, hotel industry must establish green brand identification to ensure business continuity, and make a contribution to Earth. We investigate the mechanism of hotel industry’s gree...

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Main Authors: Chen, Hsiang-Ying, 陳香穎
Other Authors: Tang, Ta-Wei
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/45523800567517176125
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spelling ndltd-TW-103THMU17420212017-04-29T04:31:29Z http://ndltd.ncl.edu.tw/handle/45523800567517176125 The Effect of the Green Service Innovation, Corporate Social Responsibility and Public Welfare Value on Green Brand Identification 旅館綠色服務創新、企業社會責任與公益價值對綠色品牌認同影響之研究 Chen, Hsiang-Ying 陳香穎 碩士 亞洲大學 休閒與遊憩管理學系碩士在職專班 103 In order to face with growing competitive pressure and environmental awareness, hotel industry must establish green brand identification to ensure business continuity, and make a contribution to Earth. We investigate the mechanism of hotel industry’s green service innovation by fulfilling corporate social responsibility and public welfare value to promote hotel industry’s green brand identification. We examine green service innovation’s influences to hotel industry’s corporate social responsibility and sense of public welfare value in the article. Besides, we discuss how to promote green brand identification. We collect questionnaires from the internet. Consumers who have lodged in domestic green hotels are our study objects. We have 200 effective questionnaires at last. We investigate the relationships between green service innovation, corporate social responsibility, and public welfare value in the article. Consumers’ senses of corporate social responsibility and public welfare value have positive influences to establish hotel industry’s green brand, and it can also promote green brand identification. Finally, confirm that consumers’ senses of corporate social responsibility and public welfare value have positive influence on green brand identification. Hotel industry can promote green brand identification by executing green service innovation. Consumers’ senses of corporate social responsibility and public welfare value affect hotel industry’s green brand identification. Tang, Ta-Wei 湯大緯 2015 學位論文 ; thesis 52 zh-TW
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language zh-TW
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sources NDLTD
description 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 103 === In order to face with growing competitive pressure and environmental awareness, hotel industry must establish green brand identification to ensure business continuity, and make a contribution to Earth. We investigate the mechanism of hotel industry’s green service innovation by fulfilling corporate social responsibility and public welfare value to promote hotel industry’s green brand identification. We examine green service innovation’s influences to hotel industry’s corporate social responsibility and sense of public welfare value in the article. Besides, we discuss how to promote green brand identification. We collect questionnaires from the internet. Consumers who have lodged in domestic green hotels are our study objects. We have 200 effective questionnaires at last. We investigate the relationships between green service innovation, corporate social responsibility, and public welfare value in the article. Consumers’ senses of corporate social responsibility and public welfare value have positive influences to establish hotel industry’s green brand, and it can also promote green brand identification. Finally, confirm that consumers’ senses of corporate social responsibility and public welfare value have positive influence on green brand identification. Hotel industry can promote green brand identification by executing green service innovation. Consumers’ senses of corporate social responsibility and public welfare value affect hotel industry’s green brand identification.
author2 Tang, Ta-Wei
author_facet Tang, Ta-Wei
Chen, Hsiang-Ying
陳香穎
author Chen, Hsiang-Ying
陳香穎
spellingShingle Chen, Hsiang-Ying
陳香穎
The Effect of the Green Service Innovation, Corporate Social Responsibility and Public Welfare Value on Green Brand Identification
author_sort Chen, Hsiang-Ying
title The Effect of the Green Service Innovation, Corporate Social Responsibility and Public Welfare Value on Green Brand Identification
title_short The Effect of the Green Service Innovation, Corporate Social Responsibility and Public Welfare Value on Green Brand Identification
title_full The Effect of the Green Service Innovation, Corporate Social Responsibility and Public Welfare Value on Green Brand Identification
title_fullStr The Effect of the Green Service Innovation, Corporate Social Responsibility and Public Welfare Value on Green Brand Identification
title_full_unstemmed The Effect of the Green Service Innovation, Corporate Social Responsibility and Public Welfare Value on Green Brand Identification
title_sort effect of the green service innovation, corporate social responsibility and public welfare value on green brand identification
publishDate 2015
url http://ndltd.ncl.edu.tw/handle/45523800567517176125
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