The Effect of the Green Service Innovation, Corporate Social Responsibility and Public Welfare Value on Green Brand Identification
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 103 === In order to face with growing competitive pressure and environmental awareness, hotel industry must establish green brand identification to ensure business continuity, and make a contribution to Earth. We investigate the mechanism of hotel industry’s gree...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45523800567517176125 |