The Relationship between Collectivism, Self Identity, Consumer Susceptibility to Interpersonal Influence, and Consumer confidence
碩士 === 亞洲大學 === 心理學系 === 103 === Compared to other student groups, college students had more resources and capabilities to consume. This research is concerned on college student’s consumer behavior. Hu,Yang and Chang(2014) proved that consumer behavior of college students’ would be influenced by oth...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02495292892184646950 |