The Research for Both Homestay Experience and Relationship Marketing to Customers’ Loyalty – Take 77 Villa B&B in Xingang,Hualian For Example
碩士 === 南臺科技大學 === 行銷與流通管理系 === 103 === Abstract With Taiwan government’s support, the demand of Boarding house markets in Taiwan has been spread fast. According to a statistical data from Taiwan Tourism Bureau in April 2013, the number of registered B&B owners was up to 3,874 and the room number...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/des99u |