A Study of Relationship Between Involvement Degrees and Satisfaction of Marketing Strategies - An Example of UNI Lions Fans
碩士 === 南臺科技大學 === 休閒事業管理系 === 103 === The purpose of this study was to discuss involvement degree and marketing strategies. Subjects of this research are UNI Lions fans. By using the online questionnaire survey, 400 questionnaires were collected. The data were analyzed by reliability and validity an...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9bfvqr |