The Influence of Brand Image, Sales Promotion and Perceived Value on Consumers’ Purchase Intention - A Case of Small North Department in Tainan City
碩士 === 南臺科技大學 === 高階主管企管碩士班 === 103 === The main purpose of this study was to examine the relationships among brand image, sales promotion, perceived value and consumers’ purchase intention for small north department. The convenience sampling was used in this study. 340 questionnaires were distribut...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
104
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| Online Access: | http://ndltd.ncl.edu.tw/handle/daw2vp |