The impact of Consumer Involment,Brand Equity and Brand Resonance on Customer Citizenship Behavior - A Study of the Motorcycle Industry in Vietnam
碩士 === 南臺科技大學 === 企業管理系 === 103 === Brand has always been a major factor of many companies in the world,the future marketing will be a competition of brand.Companies have gradually realized that the construction of brand just like the construction of the company.Brand is becoming more and more imp...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/498229 |