A MICE Marketing Viewpoint to Explore the Taiwanese Exhibitors Intention and Problem in China Exhibition - A Case of Taiwan’s SMEs Exhibitors
碩士 === 樹德科技大學 === 會展管理與貿易行銷碩士學位學程 === 103 === MICE industry is a golden industry in century21. It is not only a trigger to all industries but also can promote the development of cities and raise the local economy. In recent years, due to the fact that the interactions between Taiwan and China are mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/576j8h |