The Effects of Brand Awareness and Perceived Value on Repurchase Intention - The Case of Badminton Racket

碩士 === 樹德科技大學 === 經營管理研究所 === 103 === The progress of recent years, the mass’s health care consciousness generally increases. In addition to the diets, exercise is one of the important parts of health. As badminton is one of the most popular exercise items in Taiwan and the consumers for the related...

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Bibliographic Details
Main Authors: Ya-Li Tseng, 曾雅酈
Other Authors: 陳武雄
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/86576507495594553037