A Study on Relationships among Brand Image, Perceived Value, Innovation Acceptance, Impulse Purchase-Positive Emotion as Moderator
碩士 === 樹德科技大學 === 資訊管理系碩士班 === 103 === With the widespread impact of low wage society, it results in decreasing comsumer desire to buy; however, all types of 3C brand in the community has not reduced, which shows that the 3C products are indispensab in the life. Therefore, what kind of brand could...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71143544773648367572 |