Factors affecting customers'' E-commerce adoption behavior in Vietnam: An application of Theory of Planned Behavior
碩士 === 樹德科技大學 === 金融系碩士班 === 103 === The e-commerce market in Vietnam is still very large. However, for the sustainable development needs the strong hand of authority. Perhaps the most challenging concept in marketing associated with capturing the reason why customers leave such actions. Such knowle...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82519321691076941438 |