Does celebrity endorsement influence Taiwan consumers age 30 years old and below in their purchasing decisions
碩士 === 世新大學 === 說服傳播國際碩士學程 === 103 === The practice of celebrity endorsements has proliferated over time. For many years, it has become a pervasive element of advertising, especially in Taiwan. Thus, celebrity endorsement business has become a multi-million dollars (NTD) industry. Marketers use cele...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06597841065789375718 |