Compliance gaining message strategies: An examination of Pili Glove Puppet TV program the Decisive Thunderbolt

• Main Authors: Han-chiang Wang, 王瀚強
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/86873652829057544824

碩士 === 世新大學 === 口語傳播學研究所 === 103 === The purpose of this paper is to explore the Pili Glove Puppet TV program the Decisive Thunderbolt that occurred among the Marwell & Schmitt's Taxonomy of 16 influence tactics and the role of different standpoint （upright, villain and neutral） and to explore the role of interpersonal respective for compliance–gaining of preferences. The most successful strategy is the expertise（negative）, most failed strategy is aversion strategy. Successful strategy is the expertise（negative）, the failure of strategies is aversion strategy. In addition, the use of altruistic preferences upright role, the role of villain and neutrality are using the threat of strategies preferences. The role of interpersonal relationships and obtain compliance–gaining preferences were: master–slave relationship（threat）, subject and object（commitment）, friends （altruism）, family（Respect +）, colleagues（threat）, partner（respecting +）, hostility（threat）, cooperation（expertise –）, teachers and students（the threat）. Extensive use of threats, the reaction being the villain conflict, the authority's reverence（or higher given pressure）, the conflict between family and the generations, colleagues and competition among colleagues and even the teachers would use the threat of strategies to stimulate student learning or blow into the workplace competitor. It also reflects the part of today's culture of Taiwan society, but also to Pili popular features more intense.