Compliance gaining message strategies: An examination of Pili Glove Puppet TV program the Decisive Thunderbolt

碩士 === 世新大學 === 口語傳播學研究所 === 103 === The purpose of this paper is to explore the Pili Glove Puppet TV program the Decisive Thunderbolt that occurred among the Marwell & Schmitt's Taxonomy of 16 influence tactics and the role of different standpoint (upright, villain and neutral) and to...

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Bibliographic Details
Main Authors: Han-chiang Wang, 王瀚強
Other Authors: none
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/86873652829057544824