Crisis Management in The Food Industry – A Case Study of I-MEI Foods Company
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === Along with the rising health consciousness of “food safety”, consumers are aware of fear when facing food safety crisis. Furthermore, consumers will strongly boycott anything threatening food safety, making food businesses seriously involved. Therefore,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/whkv7g |