The Establishment of Brand Equity Measure Index for Travel Agency
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === Brand equity has become an emerging concept to measure brand value in recent years. The intangible value of the brand is getting more attention, not just because brand equity is able to measure brand value accurately, but can also be used to enhance the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64669814148783554644 |