The Effect of Mobile Instant Messenger on Perceived Value related to Purchase Intention -A Case Study on LINE
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === This study was to explore consumer marketing, brand image, social impact, impact rich media network theory on purchase intention, and to explore the value perceived influence on purchase intention. In network marketing, brand image, social impact resistance...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/rhd9rk |