Incumbents And Challengers Media Image Positioning Strategy -ＡCase Study of Kaohsiung Mayoral Election in 2014
碩士 === 世新大學 === 新聞學研究所(含碩專班) === 103 === In marketing point of view, a democratic political system, a candidate is seen as a product. Set through a variety of different ways of marketing its media image, using different media tools for political marketing, in order to get votes support. In this stud...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3947bh |