From the Integration of Physical and Virtual Channels Viewpoint to Introduce the Establishment of Consumers’ Cognition of Home Accessories-A Case Study of Chinese Misoko Kitchen Company
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 103 === The business model of the combination of physical channels and virtual channels is rethought after the bloom of Internet. This research tries to understand how the kitchen industry validly integrates between physical channels and virtual channels, to deeply...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zfk4ku |