Research on the brand marketing strategies of convenience stores: a consumer’s view in Taipei and Shanghai
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 103 === It has been two decades since the first convenience store appears in Taiwan, where the convenience store industry is a very mature market, whereas for China, with its booming economy in recent years, the industry is still a growing market and a variety of c...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/95he4m |