Developing a Selection Model for the Business Manager of Integrated Marketing Communications Company Using Analytic Hierarchy Process and Grey Relational Analysis
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 103 === As consumers could encounter more and more types of media, communication channel is omnipresent. Today, under circumstances of the media environment is complex, marketing the division of labor segmentation, advertisers use marketing tool has not only limite...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21027120510983908196 |