The Effect of Message Framing and Content Subject on Advertising : Self – Construal as Moderator
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 104 === In recent years, with the rise of health consciousness, government and nonprofit organizations pay more and more attention on youth smoking behavior.According to statistics, in 1994, high school and vocational school students smoking rate was 10.7% in Ta...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46202781871926616352 |