The effect of visual aesthetics of m-commerce websites on consumer mood, attitude and purchase intention
碩士 === 東吳大學 === 資訊管理學系 === 103 === Drawing upon M-R model, this study examined how the visual aesthetics and ease of use of m-commerce website affect consumers’ revisit and purchase intention. The authors also compared the difference in impact of two different product types (i.e., search goods vs. e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07984272832438896121 |