Investigating Brand Loyalty toward Facebook Fan Group from the Perspective of Elaboration Likelihood Model
碩士 === 東吳大學 === 資訊管理學系 === 102 === As the growth of Facebook users, many corporates create their Fan Page on Facebook to attract “Fans” and disseminate information. However, the effects of Fan Pages information on corporates’ performance remain uncertainty. Thus, to explore the relationship between...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08909745356203621013 |