The Influences of Revenue-related Cause Marketing to Tourism Relationship Value - Using Psychological Distance as Moderator
碩士 === 東吳大學 === 企業管理學系 === 103 === This study presents a causal relationship framework among revenue related cause marketing, trust behavior and tourism relationship value. The psychological distance is the moderator, with revenue related social marketing, trust behavior and tourism relationship v...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/g7x558 |