Decision Analysis on Entering the China Pharmaceutical Market: Perspectives from Taiwanese Companies

碩士 === 東吳大學 === 企業管理學系 === 103 === The existing studies about Taiwanese companies entering the China market for investment mostly focused on entry strategy, entry mode or selection factors, but discussions on Taiwanese pharmaceutical companies entering the China pharmaceutical market are few. Relate...

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Bibliographic Details
Main Authors: HSU YU-CHEN, 許毓真
Other Authors: Jei-Zheng Wu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/44346083587272427543